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By: Glen Palo

To tell the truth, at first, multi-level marketing (MLM) did

not work for me.

As a successful business man with my own business, I thought

starting an MLM business to create another source of income

would be easy.

As I learned in business school, marketing is the lifeblood of

every business. Businesses spend billions every day getting

their "message" out to the consumers. The "message" I was

hearing was that the internet was the place to be. The place

to make millions in a short period of time.

It was high tech this and high tech that. What I had forgotten

about success in business is that a business generates revenue

by selling products and services. And that selling involves an

exchange of money for something of "value." The more products

and services a business sells, more revenue is generated.

Unfortunately, too many MLM schemes are being marketed on the

internet as legitimate businesses. The product being offered

is the "opportunity" to make a fortune as if the "opportunity"

has value in its own right. The message being marketed was

that anyone joining the MLM business could make a fortune by

getting other people to buy into the "opportunity."

What I and other people failed to realize is the multi-level

marketing is just one way of moving products and services into

the marketplace. Success comes from moving more products and

services into the marketplace. MLM is not the end; just the

means.

To expand my business and make MLM work for me, I needed to

find other successful business people or business-minded,

entrepreneurial people. The kind of people I want as business

partners. I believe successful businesses are the result of

people sharing a common vision for the future, achieving the

goals of putting quality products and services into the hands

of the consumer. Ideally, the achievement of business goals

results in achieving personal goals such as creating wealth,

creating family security or simply controlling one's own

destiny.

My advice to people building MLM businesses is to look for

like-minded business people. Leave Mr. or Mrs. "Average" at

home on the couch watching Jerry Springer. Like the old

cliche, don't try to teach a pig to sing. It makes the pig

mad and frustrates you. Or to use another cliche, you won't

win the race to success if you have to drag your deadweight

brother-in-law over the finish line.

MLM can work for you too.

Glen Palo is a successful small business owner, business

consultant, tax professional and webmaster of Achieve USA

Gateway to Home Business Success (http://www.achieveusa.com).

A strong believer in mentoring and teaching others how to

teach, Glen has limited number of private franchising offers

remaining. For more info please send an email to:

ebiz@achieveusa.com