increased sales , sonya meyers

By: Sonya Meyers

The computer box that is. Have you become so Internet minded

you are no longer equipped to recognize the real world as a

platform for increased sales? It can happen, even to the best

of us in the business world. The key to blasting through the

ceiling of sales is to combine technology with age-old

opportunities. In other words, get yourself off-line for a

few hours a week and rethink your selling ideas.

Once you've adjusted to sunlight and real live people, consider

these combinations for propelling new sales.

1. Do you offer something that can be turned into a CD for

sales in real time stores? For instance, if you own a

subscription based website you can offer a presentation by CD

that includes a membership password and sell those CDs in

targeted retail outlets at wholesale prices. Get this CD into

a retail chain that picks it up nationwide and you could be

looking at millions of dollars in revenue.

In order to make this idea successful you must provide a

professionally presented CD to the correct contact person in

the retail establishment. Be prepared to put out some capital

to pull this presentation together. Look for purchasing

contracts with retailers that will not require you to buy back

merchandise that did not sell and offer a low minimum purchase

to entice interest from the retailer.

2. Offer to speak at professional organizations within

your industry. By combining your industry knowledge with

online experience you have something valuable to offer

organizations that have not yet ventured into this online

medium.

Arrive at your speaking engagement prepared to offer valuable

information that the audience will be able to benefit and

utilize immediately. Don't make your presentation a glorified

sales presentation for whatever it is your selling. However,

do make sure that all of your handouts include your URL boldly

and clearly.

3. Take your newsletter offline. Everyone online has a

newsletter these days and competition to get read is fierce.

The best way to garner attention in this new medium is to do

the unexpected. Instead of just utilizing email utilize real

mail. It doesn't have to be monthly as it will incur an expense,

but three to four times a year will make a significant enough

impact to impress your clients and prospects and get you noticed.

An offline newsletter can be simple in presentation but it must

be clean, crisp, and professional or the image will kill your

business reputation. Remember that online it's easy to look

like the big guys, but offline it gets a bit trickier. Take

the time to hire the talents of a professional designer to set

up a template for you that you can use over and over. The

expense will be worth that professional look while not being

continual.

It is the most creative that will lead in today's economy, so

step out of the Internet to get a clear view of all the

opportunities available for you and your business. Once you

begin sparking that creativity you will soon find that it can't

be reigned in and an increase in profits will be just a new

idea away.

Sonya Meyers is CEO of the Subscription Website Publishers

Association located at www.SWEPA.com. SWEPA offers it's

members everything they need to run a dynamic and successful

subscription website. Visit today.