December 02, 2004
Promote Your Business On Television & Radio
By: Kenny Love
How would you like to not only promote your business on television and radio, but also become a local, regional, or even national celebrity at the same time?
Think it can't be done? Think again. I will show you exactly how to do just that, as I have done quite a number of television interviews, and far too many radio interviews to count.
Now, no matter what you do, promote, or sell, there is probably a television or radio program that will interview you for it.
However, most people tend to think that television and radio are only for established celebrities, or that they must find an "inside" connection, or must spend exorbitant amounts of money on a professional publicity firm in order to crack these media.
Well, nothing could be further from the truth, as I am living proof of it. I suppose I have always been a bit of a media ham/hound, take your pick of the terms, for I have been doing television and radio interviews for almost ten years. And, it is a very simple process, and one that I thoroughly enjoy.
Following, is a layout of the steps for you to begin approaching this invaluable level of media for bringing dramatically more attention to your venture(s).
* One point of note that should be stressed, is that you will experience greater results and success IF you can put a "news" or "public benefit" spin on what you have to offer, and not simply convey that your sole intent is to "sell" a product or service.
You should also consider incorporating special discounts or even "freebie" offers for viewers and listeners to further entice prospects to your offer. So, let's begin with the "how to" process.
Television
1. Pick up you local television guide, or even better, search online, and carefully review any locally or regionally produced programs such as morning shows or news programs. You want to list each of these down on paper.
2. Next, get the station telephone numbers, call them up, and inquire the name of each show's producer, and/or the news director for newscasts. You will probably find there is more than one newscast, with each newscast hour having a different director. The more, the merrier.
3. Inform the producer or news director of the offer you have that you feel would be newsworthy and something the viewers or listeners would be interested in.
4. The producer/news director will, at that point, ask you to send more information, generally, in the form of a news release or, more appropriately, a media kit. Make sure yours is top-notch. If for any reason you cannot reach the producer or news director personally, ask the receptionist or an assistant to provide you with their name, as well as the station contact address.
5. Next, be patient. By all means, don't repeatedly hound them in the interest of getting an interview. This will only serve to alienate any future possibility. If they are interested, and you have done a good job of convincing them, they WILL call you. Also, keep in mind that the time frames of them contacting you can vary from 1 week to 1 year, as they are required to produce segments ahead of time.
Radio
Basically, ditto for radio, except whereas the average person is, generally, financially restricted to local television (regional at best), you can (and should) approach radio, literally, on a worldwide basis. How?
Well, radio has as much, if not more, of an advantage because most interviews today, can (and are) conducted via telephone, thus, eliminating your need to travel and incur expense. I, personally, have done almost 100 radio interviews promoting one particular product, or another.
Following up your initial contact, the same way as you do with television, once your radio interview is scheduled, you wait by the phone on the date scheduled. By all means, if you have small children in your home, try to arrange for them to be in a different location during your interview. Also, try to eliminate as much noise as possible within your own environment, outside and inside your home.
Another thing, is that the station pays for the phone call. The producer/news director will call you approximately 10-15 minutes ahead of time and have you wait while they "set-up" the show. During this time, you will be able to hear the outgoing program, as well as hearing the incoming program you are to be a guest on. You will also hear them introduce you to their listenership.
If it is your first time being interviewed, whether on radio or television, the chance is good that you will be nervous. But, don't let this hold you back because once the virgin interview is done, you are generally comfortable from that point forward.
Again, I have an incredible amount of fun doing both radio and television interviews. My interviews via radio have been as far away as South Africa to date, while I sit in the comfort of my own home in Texas.
Below are several web sites where you can have access to radio stations, followed by a research of their programs. The web site addresses listed at numbers 3 and 4, also contain television contacts. What you want to locate, are radio stations with the formats of "Talk" and/or "Interview." With the television stations, simply review their online schedules, much as you would a local television guide.
1. http://www.radiodirectory.com
2. http://www.radio-directory.com
3. http://ajrnewslink.org
4. http://www.gebbieinc.com
If you are not utilizing the television and radio mediums to bring attention to your business, products, or services, you are, indeed, doing yourself a tremendous injustice.
So, there you go. Knock yourself out and have an abundance of fun with the media that most people are unfamiliar with or unaware of how to take complete advantage of.
Kenny Love, of Kenny Love Enterprises. Provider of diversified information, products, and resources. See the extensive web site at http://www.kennylove.net.
Posted by Editor at 08:18 PM
Make a Postcard from your Home Page
By: June Campbell
You know how difficult it is to drive traffic to your site. The sheer
numbers of websites make it all too easy to get lost in the crowd. Search
engines are becoming less effective at keyword searches, banner advertising
has a lower clickthrough rate than it once had .....
One solution to the traffic problem is offline advertising. Big names like
Beyond.com are already promoting their site through commercial ads on
national television networks
Those of us without deep pockets might do well to look for more affordable
methods of offline advertising -- such as postcards containing a picture of
your web site and a custom message. Let's call them "Netposts."
Here are just some of the ways that you might use Netposts.
* Mail them to clients in thanks for business.
* Send them business contacts in lieu of Christmas or other seasonal cards.
* Distribute them at networking groups and trade shows.
* Leave them in selected locations instead of brochures. For example, if
your site is selling pet care products, publish some articles on pet care on
your web site, then ask animal hospitals and veterinarian clinics if they
will display your netposts.
* Send them out to potential customers before you make that cold call.
Since the cards are colourful, attractive and easy to handle, they are more
likely to be kept on display than a letter or even a brochure.
* Mail them to your customers to announce special deals, sales or other
corporate news.
You can make your own netposts if you have the equipment, software and skill
to use both effectively.
You will need a graphics software program (i.e. PaintShop Pro, PhotoShop),
a desktop publishing program (i.e. PageMaker, CorelDraw, MS Word), and
sheets of blank postcards such as those sold by Avery (www.avery.com). You
will also need access to a good quality color printer. Desktop bubble jets
can work quite well when budgets are tight, but do not expect the same
quality printing as you would from an offset printer.
Here is what you do:
1. Take a screen capture of your Web site. PC users, press the Print
Screen button on your keyboard. Mac users, your instruction manual will tell
you a keyboard command to use. A screen capture will save an image of your
screen on the clipboard if you are using Windows, and on the desktop if you
are using the Mac.
2. Open your graphics software application. Mac users, open the image that
appeared on your desktop when you did the screen capture. PC users, open a
new file then paste your clipboard contents onto the new file. (To paste, PC
users use the keyboard command of Control V). Voila! You now have a graphic
image of your home page. Edit and resize as desired.
3. Using a sheet of Avery postcards as your guide, lay out a postcard page
in your desktop publishing program. Use your creativity to add text or other
images if wanted.
4. Design a back page for your postcards, including your return address and
any other message you require. You can also add recipients' addresses.
5. Print your front page onto your Avery postcards, using any good quality
printer.
Then, turn the postcards over, being careful to match upsides; and print
the back page
There you have it. Your own do-it-yourself netposts!
June Campbell, "How-to" Booklets, Guides, Templates, & eBooks
-Business proposals
-Business plans,
-Joint Venture Contracts... More!
Visit to Claim Your FREE GIFT!
(http://www.nightcats.com
Posted by Editor at 08:18 PM
Getting Ready for a Media Interview
By: June Campbell
If you're in business, especially if you are doing business on the Internet,
the day will come when you are invited to do a media interview. Perhaps
someone has read your online articles and is impressed, or perhaps your
local newspaper or television station is profiling interesting Internet
entrepreneurs in their community. Whatever the reason, you are being given
an excellent opportunity to promote your business. To get the most mileage
from your interview, consider the following tips:
1. Before the interview, practice your answers to the typical questions of
Who, What, Where, When, Why and How. That is, be prepared to state your
name, your business, where you are located, what you do, when you started,
why you started your business, and how you do things. Prepare and practice
so your statements will flow smoothly.
2. Before the interview takes place, consider the main message that you want
the audience to receive. Make a list of three major points, and practice
saying these three points to yourself until you can speak them smoothly and
confidently, without stumbling.
3. During the interview, try to include these three main points as much as
possible. Your interview is likely to be edited prior to publishing or
broadcasting. By repeating your main points, you reduce the possibility that
your preferred message will be edited out.
4. Be prepared to tell brief anecdotes and short stories. Think of a time
when you solved a problem for a customer, or relate a success story or two.
Find a way to mix one or more of your three main marketing messages into
each anecdote.
5. Use humor with caution. If you are telling a humorous anecdote, be sure
that "the joke is on yourself" and explain what you learned from the
experience. Avoid giving people the idea that you laugh at your customers
behind their backs.
6. Similarly, resist the temptations to tell negative stories. If your
interviewer asks you to explain "the dumbest question you were ever asked,"
for example, be very careful to portray your customers in a positive light.
You might answer something like, "There really are no dumb questions. Our
clients have business needs and we do all we can do address those needs."
7. Consider writing a list of suggested questions or topics to cover. Send
this list to the journalist prior to the interview. If used, your list will
direct the interview in the way you hope. Naturally, prepare your answers to
these questions in advance, and be prepared to speak easily on each topic.
8. Be prepared to offer your audience some sort of report, gift or other
item -- on autoresponder, faxback or web site. Remember, the simpler the
instructions, the more likely your audience will be to remember it.
9. If your interview will be televised, ask in advance for tips regarding
clothing, makeup and accessories. As a rule of thumb, dress appropriately
for the type of business you are operating. Remember that solid colors are
preferred over prints, geometrics, plaids or florals. Accessories that
dangle, move, glitter, shine or create noise are inadvisable. If you wear
eyeglasses, ask the camera operator what you can do to reduce the glare.
Ready? Break a Leg!
June Campbell, "How-to" Booklets, Guides, Templates, & eBooks
-Business proposals
-Business plans,
-Joint Venture Contracts... More!
Visit to Claim Your FREE GIFT!
(http://www.nightcats.com)
Posted by Editor at 08:18 PM
Getting Name Recognition Without Touching Your Computer!
By: Looking for ways to market your product, service, or idea? Ask
Many Internet businesses fall into the common trap of limiting themselves to Internet advertising. In fact, the companies that succeed are usually the ones that can cross boundaries and create a presence both ON and AWAY from the computer terminal.
One way that successful companies integrate Internet- and non- Internet advertising is to come up with creative ways of having their name seen by potential customers. The key here is that if your customers see your name away from the computer, they will remember it when they sit down and start using their search engines.
There are countless ways that you can create name recognition for your company. Here are three techniques that I've seen work really well:
* Wear Your Advertising: Try having customers WEAR your ads. Logos and slogans printed on shirts, hats, even underwear is a hot trend in advertising. People in the ad biz call them "wearables."
There is a big increase in the number of companies that allow casual dress days. That is a great opportunity to get your wearable message in front of lots of people in a particular industry. Prospects are much more likely to consider and purchase business services and products if they get your ad message while they are at work.
Check your local yellow pages under "advertising specialties." It is not unusual to find a small home-based shop producing top notch T-shirts and jackets. If there isn't a supplier near you, check any search engine with the terms-advertising, wearable. Dozens of links will pop up.
* Put a Sign On Your Car: As our cities sprawl with growth each year, many of us find ourselves commuting ever longer distances to work. Long commutes in slow traffic are making signs on automobiles an effective low-cost way to advertise.
You can use magnetic signs, window stickers, or have your message painted on the side of your car, van, or tuck. Check the Yellow Pages for a printer, sign company, or banner maker who can provide your signs.
Online check:
http://www.signsquick.com
http://www.4allsigns.com
Because we tend to drive along with the same clump of cars for significant distances, people can see your sign for 15 to20 minutes. Your signs can work as a prolonged highway infomercial.
* Take Advantage of Billboards: Billboards are a classic way of reaching customers in a specific neighborhood. You can target certain routes to work, residential communities, even workers at particular plants.
Not all states and communities allow billboards. You may have to use posters or small signs. These are even more effective in areas that don't have billboards.
Keep your billboard message simple. There is no way people will understand detailed copy at 70 miles per hour. Instead, let a photo help tell your story. A headline, graphic, and two bullets are generally the most your can effectively use.
Major corporations are always interested in creating "Brand Recognition" for their products. That's why you see so many commercials that don't seem to be selling much of anything -- they are simply trying to get you to remember the NAME so that it will come to mind when you make your next purchase. As a small- businessperson, you can do the same thing by being creative with your advertising and thinking outside the computer "box."
Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free--no obligation. Reach c and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com
Posted by Editor at 08:18 PM
Offline Promotion: 45 Places Your URL Should Be Seen or Heard
By: Wild Bill Montgomery
1. Answering Machine 2. Address labels 3. Billboards
4. Brochures
5. Business Cards 6. Catalogs
7. CD ROM Presentations 8. Christmas Cards 9. Classifieds
10. Company/Personal Cars 11. Coupons
12. Co-Workers
13. Checks
14. Envelopes
15. Existing customers 16. Fax sheets
17. Flyers
18. Freebies & Giveaways 19. Friends
20. Interviews
21. Invoices
22. Leaflets
23. Media Kits
24. Newsletters 25. Newspaper Ads 26. On Hold Messages 27. Packaging
28. Personal Mail 29. PhoneBook Listings 30. Postcards
31. Posters
32. Press Releases 33. Print Ads
34. Products
35. Promotional Materials 36. Radio Ads
37. Receipts
38. Reorder Forms 39. Sales Letters 40. Stationery
41. Storefront
42. Television Ads 43. Trade Shows 44. Uniforms & Hats 45. Your Home
Here's a couple of Bonus Tips and Ideas!
A. Contact Radio & TV Stations and offer to write a
Free "advice or tips" column.
B. Join Your Local Chamber of Commerce and other
Commerce related organizations.
C. Schedule free offline classes and teach people how
to use their computer, software or navigate the
Internet.
D. Write a tips booklet and offer to mention each
business in the booklet for letting you drop them off
for counter or bagging distribution.
E. Offer to speak for free at conferences, meetings, or
seminars, then make sure your hand outs include details
about your website, ezine, and subscription
instructions.
F. Add an insert with your URL into every piece of mail
that goes out of your house or business.
G. Donate products or services to raffles with your URL
mentioned with/instead of your company or name.
H. Webdecals are a new, inexpensive and fun way to
attract attention to your website. People absolutely
love them, and they are very simple to use. Webdecals
are made of high quality vinyl and printed with state
of the art digital equipment. Display your website
address and more in bold white or black & white
letters. People stick them everywhere. In your car
windows, store, office and home windows, any place with
glass!
I. ID-It Plates: These Elegant mini-Billboards promote
YOU 365 days a year, enhance the appearance of your
vehicles, last for years and most important, give you
literally Millions of Impressions over their lifetime.
Wild Bill Montgomery We've Featured Over 110 Articles in only one issue
of our newsletter. How many do you get in yours?
Why Play With Puppies, When The Big Dog Rules!
The Best In Online Marketing & Business Information!
Subscribe Now!
Posted by Editor at 08:18 PM
Using Direct Mail Promotion to Build On-Line Traffic
By: Phil Sasso
There are many effective on-line promotion techniques. Everyone s using them. In fact, they are being used so much some are becoming less effective. It s getting more difficult to break through all the on-line advertising clutter and build your business.
The solution?
Direct mail advertising. Direct mail combines the targeting of on-line marketing with the longevity of off-line marketing. Your mailing list can be targeted to your prospect s demographics, geographics and interests. And because mailers are tangible they demand attention and can be kept as a reminder.
Our client s have had the most success with postcard mailings. These mailings have a big impact for a smaller price tag. There s no envelope to print, stuff or open. The message is immediately there to capture the reader s attention.
Your mailing can be a one-time event or a series of mailings. In our experience a long-term direct mail campaign is the most effective. Each successive postcard generates more results because your name and message becomes recognized and remembered.
Here s a checklist for developing your next mailing. Read the whole list before you begin a direct mail campaign. There are a lot of details to manage, and you don t want to miss an important one:
1. Selecting A List Be sure to choose a reliable source that guarantees the list.
o Is it targeted to your exact audience by income, gender, location, or interest?
o Will the list broker/source reimburse you for bad addresses?
o How often can you use the list? Is it time or use limited?
o What is the source of this list? Magazine? Database? Phonebook? Membership?
o What format can you get it in? DB? ASCII? Labels? Tape? Diskette? CD?
2. Designing A Postcard Choose a firm that understands postcard design. Avoid cramming too much in. If you have a lot to say, break it out over a series of mailers.
o Does it meet postal requirements?
o Are you using color and graphics effectively?
o Does your headline capture the reader?
o Do you tell them what you want them to do? (visit your site!)
o Is your message simple and clear?
3. Printing A Postcard Choose a printer that can show you postcard samples. These can both serve to show the quality of their work and give you ideas for your card.
o Is you printer familiar with postcard printing?
o Is it mailable weight? Is the thickness correct?
o Are the dimension right? Does it meet postal codes?
o Can the printer meet your deadline?
o Should you print extra for future use? What s the cost?
4. Bulk Mailing - I suggest you use a lettershop to do your mailing preparation. A lettershop can save you enough money on bulk mailing postage to pay for their services and save you hours of labeling and stamping.
o Will you use your permit or your lettershop s?
o Are you using labels or imprinting the cards?
o What is the bulk rate for this postcard? What s first class? What will you do?
o When will the postal drop be? When will it arrive in your customer s hands?
o Does the piece meet postal code? Is the permit number correct?
This is not an exhaustive list, but a fairly thorough one. It should guide you along the general route and help you avoid the major potholes you could hit.
Remember the old adage: Failing to plan is like planning to fail. There s a lot of planning in a direct mail campaign. The better prepared you are, the better your results will be.
When planning a mailing work backwards from the date you want the card to arrive. Add in the time for design, printing, labeling and mailing. Be sure to have a buffer in case any complications arise. You can always as a lettershop to hold a mailing a few days. That s a lot less stressful than rushing the job and paying for the resulting mistakes.
I suggest you choose suppliers that have experience doing postcard mailings. They can help you with all the details. Or better yet, choose one source to manage the entire mailing.
Track the results of your mailing. You ll probably find hits will jump suddenly, and then trail off over a few days. Try to space your mailing out so that the peaks and trail-offs overlap slightly for maximum results.
Phil Sasso, president of Sasso Marketing, provides marketing consulting & creative services both in print & e-media. | www.sassomarketing.com. | phil@xmark.com
Posted by Editor at 08:18 PM
Internet Promotion: Off-Line Site Promotion
By: Richard Lowe
Many of us spend an incredible amount of time advertising our site all over the internet. We spend weeks trying to get our sites listed properly in the search engines, submit to directories, pay for clicks and get advertisements in ezines. As with everything in life, some of this is successful and some of it is not.
Well, remember that a very important component of your internet promotional scheme is off-internet advertising. Why is this important? Most people actually spend some of their life away from their computers. I know that sounds fantastic, but it's true! There is more to life than email, browsing and newsgroups, after all!
Be sure and coordinate your on-line and off-line advertising efforts. Include your web site address and email address in all of your printed materials. This includes the following, among others.
Business cards - Business cards are very inexpensive. In fact, some internet companies have recently offered packs of 100 business cards for free to promote their printing services.
Stationery - If you write letters and send them through the mails, remember to include your web site address on your letterhead.
Envelopes - Printing your internet contact information on the back of envelops is a great idea.
Post it notes - Post it notes are a little more expensive to print, but they make great give-aways at conventions and other similar places.
Brochures - A printed brochure which you can distribute might be a great idea.
T-Shirts - If you are looking for something to give away which advertises your site, try t-shirts. Anyone who wears the shirt is advertising your site for free.
Print up a nice, cheap, good-looking flyer and hand it out whenever possible. When you can afford it, print up some brochures which tie back into your web site or internet business. Keep these handy for opportune moments.
Your advertising campaign can include many other areas.
- You can take out classifieds in magazines (tends to be expensive), newspapers or tabloids.
- Flyers are cheap and easy to hand out.
- Direct mail tends to be expensive, but if you have the right mailing lists the payoff can be very high.
- Go to conventions and other special events and pass out your business card and flyers.
- Make up refrigerator magnets, pencils or other small items with your credentials and pass them out.
- Get another business to include your flyer or promotional material in their packages.
- Teach a class and pass out your materials.
- Get mouse pads made up and give them away.
Be creative. There are hundreds and hundreds of other ways to advertise your business off the internet. And these can be extremely effective at building traffic and generating sales.
Conventions which pertain to your industry or group can be an exceptionally rich source of leads and new advertising. If you go to those events, remember your goal is to make contacts and spread the word about your site, products or services. Mill around, talk to people, and make sure they leave with your printed materials. In other words, network, network, network.
Small classified advertisements in magazines and newspapers can also be great sources of traffic to your site. Remember, however, to be very cautious and not spend much money on this form of promotion until you find a formula that works. In other words, place small, experimental ads here and there until you find the ones that produce the desired results.
Nothing beats getting a mention on a newspaper or magazine. In fact, the traffic created by a brief mention in a good-sized newspaper can be huge enough (although of very short duration) to overwhelm a site for a time.
In summary, remember there is more to life than the internet. Believe it or note, most people actually don't spend every waking moment in front of a computer screen. By cautiously taking advantage of this, you can get more people to your site than you might think.
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Daily Tips: mailto:internet-tips@GetResponse.com
Posted by Editor at 08:18 PM
Go Offline and Increase Your Traffic
By: Terri Seymour
Having an online business entails neverending online
promotion, but do not forget to promote offline as well.
There are many ways to spread the word offline about
your business. Try a few of these affordable and easy
ideas. These ideas are simple, yet can bring your
site many visitors.
Flyers - Design and print flyers right from your
computer. Post them on bulletin boards at grocery
stores, churches, malls, post offices, banks, etc.
Use brightly colored paper to get people's attention.
Make the message interesting enough so they want to
visit your site.
WebDecals - Purchase a WebDecal for your car. Promote
while running errands, shopping or wherever you have
to go. They are easy to use and inexpensive.
Local Papers - Run your ads in local newspapers. You
can usually get these at very reasonable rates. Ask
your local paper if they would consider doing a story
about your business. Local papers frequently do a
write up for local business owners.
Business Cards - Always have business cards on hand.
Stick one in your monthly bills when you mail them out,
leave one on the table with the tip when you leave
the restaurant, stick them on bulletin boards, leave
one whenever the opportunity arises.
Letterheads - You should have your url and logo on
all printed materials that leave your home/office.
Have your url stamped on all envelopes and letters
and anything else you mail out.
Coupons - Print out coupons that offer discounts or
freebies for anyone who visits your site from that
coupon. Post these on bulletin boards, put them in
all your outgoing mail, etc.
Freebies - Offer freebies from your site that have
your url printed on them, such as ink pens, coffee
mugs, matchbooks, calendars, etc. Lots of these
items get seen by many people.
Find out more about offline promotion:
http://www.web-sitepromotion.com/offline.htm
http://www.digital-women.com/unique.htm
http://www.bjweb.com/mktg_guide6.htm
There are tons of ways to promote your online business
offline. Expand on the ideas I have listed and really
use your creative imagination. Bring more traffic to
your site by going offline!
Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.
Posted by Editor at 08:18 PM
Top 10 Tips to Promote Your Books Through Flyers
By: Judy Cullins
A good, inexpensive way to promote your books is a flyer. What makes one
flyer so much better than another? Use these tips to make yours stand out
from the crowd.
1. Include your front cover. People want to see what your book looks like.
Color is great, but not necessary. Make sure your colored book cover copies
well in black and white. It's far cheaper to print in black and white.
2. Hook your prospective buyers in the top line. For instance, read about SEX
as it really is! Give your audience a reason to buy--Show those benefits!
3. Include some juicy excerpts. Buyers want to see a sample of your writing.
4. Include your picture with a brief biography near it. People want to see
what the author looks like. Place it on the right side if possible.
5. Add praise from others. This is the most important way to market. The
praise doesn't have to be from famous people. One author added a testimonial
from a convict!
6. Put ordering information on a coupon at the flyer's bottom. Include ISBN
number, Web site URL, and discount information.
7. Make it easy to buy. Say you accept credit cards, checks or money orders.
Include your 800 number.
8. Give your buyers all the ways to stay in touch with you-street address,
e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at least 25 flyers with you in a folder. Give one to every person
you meet. Remember the "law of seven." After seven exposures, you have a
buyer!
10. Use the backside of the flyer. Multiply buying results with more
testimonials on the back. Include a longer excerpt from your book.
Your flyer is an extension of your book, and one of the least expensive ways
to market with print. Print hundreds, even thousands so your book buying
public can easily purchase your book.
Judy Cullins: author, publisher, book coach
_Ten Non-techie Ways to Market Your Book Online_
_Write Your eBook or Other Short Book-Fast!_
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
Posted by Editor at 08:18 PM
Why Marketing In Magazines Is a Great Bang For Your Buck
By: Kahlia Hannah
Finding a great way to market that is surely going to bring in
some profits from new customers is tough predicament. That's
where marketing in magazines comes into play.
Advertising in well known magazines has a lot of advantages.
First, if people trust the magazine, they will be more likely to
trust the businesses represented there. Time Magazine, for
example, is highly respected publication; putting an
advertisement into their pages is sure to grab some interest and
give your company a good name.
It might seem a little frivolous to run an ad in a national
magazine for a small company or one that can only do local
business. But there is a little known secret-- most of those well
known magazines run regional editions that are only distributed
throughout certain areas.
Running an ad in a regional edition is cheaper than showcasing it
to an entire nation. It also has greater advantages over other
media sources such as newspapers. The color used in the glossy
pages of a nice magazine grabs attention and really gives the
product a better focus on detail than would a newspaper
advertisement.
One smart thing to do when advertising in a magazine for the
first time is to do a split run test. Think up two or three
different headlines for your ad that you think will bring in
responses. Ask the magazine to split the ads, meaning that one
headline will go into half the issues printed while the other
headline goes into the rest. You can code responses with numbers,
coupons, or a verbal phrase in order to find out which headline
received the most attention. The next time you run the ad, you
will know which headline works the best.
Persistance is key. If you run your ad in a magazine once or
twice, don't expect an influx of business. People will begin to
recognize and trust your name the more they see it. Try running
ads over a longer perid of time. Many magazines have special
deals where the lengthier period of ad space you purchase the
cheaper the ads become.
Tell your customer in the ad to call or write or email for free
information. Any time you get a response, you can send a
motivating sales letter and brochure to them to really grab their
attention.
Kahlia Hannah provides marketing advice and popular promotion
packages. See her low-cost direct marketing and PR deals at
http://MarketingHelp.NET Reach Kahlia at
mailto:kahlia@drnunley.com or 801-328-9006.
Posted by Editor at 08:18 PM